Results

These are real world results from real business websites using a variety of plugins, themes and hosting providers.

A lot of speed results you see around the web are where sites have had nearly all images and other elements on the page removed in order to achieve their fast load times. We don’t do any of that nonsense.

Fast load times are worthless if the website doesn’t convert visitors or market your business effectively. Our approach is a commercial, marketing first approach and balances the need for speed with the other business critical functions your website performs.

Generally speaking, speed and load times will vary depending on the time of day (time of day impacts server load) and the location of visitor or test tool but that said, these results are fairly typical when you use a high quality host in combination with our process.

Note that many of these results were tested using Pingdom’s speed test tool. Since Google released it’s Core Web Vitals metrics in mid 2020 we now focus on a number of metrics and not just simply “load time”.

In an ideal world we want our speed timings looking something like below which reflect a “good” score in Google’s Core Web Vitals:

-TTFB 0.1-0.2 seconds (this is where is should be in the country where the site is hosted, 0.2-0.5 internationally)
-FCP at or under 1 second
-LCP under 4 seconds but ideally as close to the LCP as possible, generally within 1 second of the LCP is fast
-load time 1.5-2.5
-fully loaded time can vary a lot depending on the third party code being used. Generally we’d expect to see it 1-2 second higher than the load time but this largely depends on the type of site, eg with a Woocommerce site this could easily be 3-5 seconds higher depending on the marketing code in use