Uncover Hidden Problems, Identify Untapped & Poorly Leveraged Traffic Opportunities and Get a Detailed Action and Implementation Plan To Move You Forward Towards Your Commercial Goals
Most SEO audits suck. They simply spit back at you a bunch of random errors and problems without a clear list of priorities or actions that actually move the needle.
We’ve designed this service specifically to uncover hidden technical problems, identify untapped opportunities and give you a detailed action plan that will make implementation easy.
You walk away with a clear action plan and list of priorities that can be implemented by you and your team. Alternatively, we can do the implementation for you in a 3 month implementation sprint.
For Established and Existing Businesses
This service is designed for established and existing businesses, typically in the 0.5-20 million dollar revenue range, who are looking to review and refresh their existing SEO strategy.
Ecommerce, SAAS and local service businesses (doctor, dentist, plumber and similar) that are focused on a specific geographic areas and have 1000 pages or less will typically see the best results from this service.
NOTE: This is not suitable for brand new sites that do not yet have any traction or organic traffic.
How It Works
We run your entire site through our specialized testing tool that crawls all pages of the site looking for errors and anomalies. We also run the site through a set of best practices checks we’ve built over the last decade of working with clients in our SEO agency.
From there, we compare our findings in the context of your SEO and commercial goals and generate a custom strategy and action plan to bridge the gap from where you are now to where you want to be.
Most SEO audits and just a brain vomit of problems with no clear plan to fixing them. Our SEO audits include a detailed step by step action plan, that is prioritized by both impact and effort to resolve based on 15+ years of agency SEO experience.
We’ve designed our audits so you have the option of implementing using your own team or having our team do the implementation
SEO Audit Report Examples
The audit and action plan is built to be a working document. We break the “why” and benefit behind each action item as well as the risk or potential risk of implementation. Items can be checked off as they’re worked through.
Click the images below to enlarge and view full screen.
The report is delivered in Google Sheet format with minimal branding. Many of our agency clients re-skin the report with their own branding for delivery to end clients.
You’ll see some of the action items are highlighted with “discuss first” as some of the recommendations carry significant weight that need more in-depth discussion.
What Do We Specifically Look At?
We look at several hundred different elements, here’s a high level view of each:
Content indexation analysis
One of the most basic rules or laws of SEO is that you can’t rank for something is you don’t have a page or it and even if you do, that content simply cannot rank if its not indexed!
Many sites, particularly sites with 50+ pages have pages that shouldn’t be indexed and pages that aren’t indexed at all.
As a starting point, we review content site wide and flag issues with indexation in Google and Bing and appropriate actions to rectify any problems.
Content traffic review
Similarly to problems with indexation, if your content is getting low or no impressions or clicks then its next to worthless.
We review your content in relation to search console data and Google Analytics and ensure all content is getting traffic, if not we flag it and include in our action plan.
Title tag review and analysis
SEO title tags are one of they key elements Google and search engines use to understand what a page of content is about.
Duplicate and poorly written title tags can be a big obstacle to ranking. We review your title tags in detail and provide re-writes where appropriate. We used a very specific formula for writing titles tags that is designed to boost CTR (click through rate). We’ve refined this formula over a decade of experience managing Google Ads on behalf of clients in our search agency.
Meta description review and analysis
Search engines are super competitive today. You’re not only competing with other organic results but with ads, maps listings, shopping listings, feature snippets and more!
Optimizing meta descriptions for CTR (click through rate) is a critical component in any SEO strategy. We review your meta descriptions sitewide and provide re-writes where meta descriptions are poor or under optimized.
H1 tag review and analysis
H1 or header tags have had increasing weight put on them by search engines so it’s critical your H1 tags are well written, not duplicated and actually exist! We review H1 tags sitewide and ensure no issues and provide appropriate action items where H1 tags have a problem.
Open Graph analysis
Open graph images and fields are usually what’s displayed when a site is shared on the socials, messenger apps and even in the Google SERP.
These fields are almost always completely ignored and are a huge opportunity to improve click through rate from a variety of sources. We review your open graph setup sitewide and provide recommendations on improvement. Want to see how your homepage looks like right when shared on the socials? Try https://opengraph.xyz
Site structure & URL analysis
Site structure is important for both Google and your users. If its not logical and intuitive then you won’t rank as well as you could do.
We review your URL and site structure in detail and provide advice and an action plan to improve where appropriate.
Analysis of 404’s and other errors
404 errors are bad for SEO, bad for site speed and bad for users. We do a deep analysis on your site to identify both internal and external 404 errors and provide an action plan on fixing them.
Server log analysis
Server logs tell us in detail what Google and website visitors are doing on the site. Logs can uncover a huge array of errors or problems crawlers and users are having, malicious behaviour and hackers, as well as opportunities to fix issues on the site that otherwise would be missed. We review your server logs in detail and provide action items as required.
Local SEO analysis
For businesses serving a specific geographic area, local SEO rankings are extremely important as most search results are localized in some way either to the country, city or even suburb. Our SEO audits include a local SEO analysis where appropriate and include a detail action items to resolve local SEO ranking issues including issues with Google, Bing and Apple Maps.
Google Shopping Analysis
While not strictly SEO, Google Shopping is not strictly in the realm of paid Google Ads either. We treat Google Shopping as “paid inclusion” and for ecommerce sites will review your Google Merchant center setup and feed to ensure you’re squeezing maximum performance from shopping results.
Google Shopping has both free and paid channels and if you’re an online store not taking advantage of the free channel, you’re missing out! While nowhere near as important, Bing also has a Bing Shopping product with both paid and free listings like Google.
SEO Plugin Configuration Review
There’s no doubt that SEO plugins are getting more complex. Most sites we see are missing out on easy SEO opportunities by unconfigured SEO plugins. We review your SEO plugin configuration in detail and provide action items where appropriate.
Keyword Content Review
No SEO audit would be useful without an in depth look at keywords, content and opportunities to rank higher for your existing keywords and rank for a broader range of keywords. We review your Google Search Console keyword data in conjunction with competitor keyword data a provide recommendations on how make content work harder for you.
Backlink Analysis
While the focus of this audit is primarily onpage, technical SEO and looking and keyword and content opportunities, we do also review your backlink profile to determine if there’s any low hanging fruit and high powered backlinks you’re not currently taking advantage of. We also have some tried and tested, niche specific backlink strategies we can share with you.
Detailed Site Speed Analysis & Core Web Vitals Review
We include a detailed site speed analysis with all our SEO Audits along with detailed recommendations on improving site reliability, performance and an action plan on passing Google’s Core Web Vitals.
How To Get Started
For questions before ordering email questions@wpspeedfix.com or complete our audit request form below with details on what you’re looking to achieve.
If you’re ready to order now, CLICK HERE to start the checkout process. Once the checkout is complete you’ll get an onboarding form breaking down the bits and pieces we need to get started.
Typically the initial audit phase takes 5-10 business days and once complete, we provide the full audit and schedule in a call to discuss in detail.
Video transcript: Our On-Page Technical SEO Audit Service Explained
0:00Who the Technical and On-Page SEO Audit Is For
Hey, it's Brendan here from WP Speed Fix. In this video I want to talk about our technical SEO audit service, or our technical and on-page SEO audit service. We get a lot of questions about this and it's a very popular service, so let me get into it. It is a technical audit and an on-page audit. It's really designed for existing businesses. They might have done SEO in the past, they might have an SEO agency already, or we also do this for SEO agencies, where we do a deep dive on the technical SEO and the on-page SEO.
It's in a similar way to how we do our site speed audits, where we audit, come up with an action plan, and then with this SEO audit we can also do the implementation, or it's available as a standalone audit by itself. Let me get into some of the specifics here. This service takes two to seven business days depending on how big the site is. For most sites it's on the longer side of that, because we may need logins and we may need access to different things.
0:47What the Audit Deliverable Looks Like
I'll start off with some examples here. If you scroll down the page here on our website, or if you're not on the website and you're looking at this on YouTube, go to Services and then SEO Audit Service and you'll see the details. There are a few screenshots here of example audits, so here's what it basically looks like. The deliverable is a Google Sheet like this. It has a bunch of tabs on the bottom, so it has a lot of the raw data, like SEO crawl data. We also do site speed, so this service also includes our site speed audit service. It's also auditing the site speed or Core Web Vitals and giving you action items for that as well.
This one, like all our audits, is broken up into the priority issues, or the things that will give the biggest wins. Typically with an audit we collect a whole bunch of raw data, we analyze it, and then we come up with insights and action items from it. We break down what the issue is, and what the impact is in terms of its impact on SEO: high, very high, extreme in some cases. You'll see here what the fix is, so the broad how-to or the broad action items, the benefits, why do it, the risks, because some of these things do have risks, and the work required, so just a broad little bit of work, a lot, a high amount of work. Then who's implementing it. Some customers do the whole implementation themselves, sometimes they get their internal team to do some of it and we do some of it, and sometimes we do it all.
2:22A Real WooCommerce Audit Example
This one is actually a real-world audit that we've taken a screenshot from. This was a WooCommerce site. You can see here one of the big issues was that it wasn't appearing in Google Shopping, so that was listed as extreme. It's a big site that has a lot of traffic. Some of the stuff is obviously blacked out, but you can see here some of the examples. Also Google local inventory ads. This business had a local location, a physical location, sorry, so local inventory ads are important. Bing Shopping as well, because Bing Shopping, like Google Shopping, also has a free component, so there's no reason not to get it set up.
There were some other things there as well. There were some issues for this site with indexation of product pages, because there were a lot of products. I think there were thousands of products on this site. We had a way to get those pages indexed faster using video schema and Google Shopping integration, and there were a lot of indexation issues here as well with different taxonomies.
On this one, let's have a look, there's some speed stuff to do here. Cloudflare as the CDN we typically recommend, and especially for this site because it's a bigger site, Cloudflare APO wasn't important, but you can see here there are action items, some of them around speed and content delivery network. Then there's another screenshot there with some of the speed and SEO items. We even look at hosting configuration, so this one was using an older version of MySQL on Cloudways, and there was a recommendation to upgrade MySQL to the latest version. You can see there just basic action items: get Redis working for object caching and turn off the Varnish service on Cloudways.
3:53Pricing for the Standalone Audit and the Sprint
You can see it's quite detailed, and while some of these are a single row action item, some of these are big jobs in implementation. Getting Google Shopping working could take several hours of troubleshooting. While some of these look like they're easy, there might actually be several hours of work behind each one. Like I said, the audit is available standalone. The standalone audit comes with 2 hours of developer time for implementation, and then it's also available as a Sprint, so an audit plus a 3-month Sprint, you'll see here.
The price is $2,450 USD right now, and then the implementation Sprint is $1,500 USD per month for 3 months, so it's essentially a 4-month Sprint. If you click over here, if you click the Order button or Get Started button, you'll see in our order system the two options there: the standalone audit by itself, and the audit with the implementation. So $2,450 is the audit, which generally takes a couple of weeks, and then implementation is 1,500 bucks a month for 3 months.
4:40What the SEO Audit Includes
Let's talk about some of the things that are included. This list is a good one. We look at indexation. We do a deep dive on Google Search Console and Bing Webmaster Tools. I'll look at what's in there and come up with some action items from there. Often there's a lot of work to do there. There are indexation problems, canonical problems, 404 problems, so there's a big deep dive there. We look at title tags, meta descriptions, the standard on-page stuff, H1 tags, Open Graph, site structure and URLs. Server logs is an important one. There's a lot of data in server logs that can give us insights into what's going on with the site and why things might be slow or problematic or not ranking.
Particularly WooCommerce sites have a lot of canonical issues, if there are a lot of products and a lot of variations, so that can be a problem. We look at local SEO: Google Maps, Apple Maps, Bing Maps, citations, things like that, and ranking locally. 404s, as I think we talked about. It's a WooCommerce site, so we look at Google Shopping and analysis of that and what to do. We look at the SEO plugin, of course.
5:49Keyword Content Matching and Backlink Checks
Then keyword content matching. We pull the keyword data out of Google Search Console and have a look at what the opportunities are there and how well it's matched to content on the site. We talk about in some of our other videos and some of our other content some of the SEO fundamentals, where you need a page of content for every keyword or search term you want to rank for, and you should only have one page for that content. There are a lot of sites we see that are generally checking the box for having a piece of content for a particular search term or keyword, but often they have multiple pages, so that's a problem, or conflicting pages. There's a lot of data there, particularly for a bigger site, that's useful.
We look at backlinks. Because it's an on-page audit we don't do a deep dive into backlinks, but we do look at backlinks in Google Search Console and Ahrefs. Particularly in Google Search Console you can pick up toxic backlinks, or we don't really like to use the word toxic backlinks, but spammy backlinks, or where the site has had a negative SEO attack. Like we talked about, we do a detailed site speed audit as well. We dig into everything. The site speed audit is essentially the same service as this one here, the site speed audit and consult, so the SEO audit includes this option too. It also includes the full site speed audit and implementation.
7:00Site Size Limits and How to Get Started
Let's have a look at what else. On-page, just a general on-page audit: on-page stuff, schema, H1 tags, all that sort of jazz. We talked about the Google Search Console and Bing Webmaster Tools review, and then we come up with the action plan and strategy to move forward. Like I said, the standalone audit still includes 2 hours of implementation support as well. Typically this audit supports sites with up to 1,000 pages or so. If you have a big site with 50,000 pages, something like that, it's probably best to email us first. Bigger sites require a different sort of handling to smaller sites, and a thousand pages is kind of a cutoff where things start to need to be managed differently. It's not just a simple audit at that size. So that's pretty much it.
Let me see if there's anything else you need to know here. There are just some more details here on the page itself. If you're not sure whether this is for you, here are a few places to start if you're not ready to order. On our website, if you go to the homepage you'll see there's this free audit, so just submit a request for a free audit here, "I want help with the SEO", and go through that. Our team will have a look at your site and tell you how we can help. That's a good starting point.
8:12Free DIY Tools and Ordering Process
If you want to DIY, or you're not ready to purchase a full service, there are a few things here. We have a free SEO audit tool, a free Core Web Vitals report and a free site speed test tool, and all of these are no opt-in required. They take 60 to 90 seconds each. This one gives you a basic SEO report. This one will give you a Core Web Vitals report, and it updates on the second Tuesday of each month, so it tells you how your site performance is going overall. There's a video there that explains it. This is our site speed test, so this one is more speed focused. It also includes some SEO stuff as well, but it's a bit more technical SEO focused, and it'll give you a bunch of detailed recommendations on how you can improve your site and some of your SEO.
I think that's pretty much it for this video. I hope you found that useful. Like I said, if you have any questions, just fill out this audit form here or head to the contact us page and ask us there. If you're ready to order now, hit the Get Started button. It'll take you to our ordering system and you run through the checkout process. Once the checkout process is complete, there's an onboarding form that asks you a bunch of questions about what products you're selling, what keywords you're looking to rank for, all that sort of jazz. It asks for some different logins as well. Once we have that information, the team will check and test the logins to make sure they will work, and they'll come back to you and confirm and start moving forward. Like I said, that SEO audit generally is about seven business days turnaround, 2 to 7 days, but if we're a bit busier it's on the higher side of that. Anyway, that's it for this video. Let me know if you have any questions in the comment section, otherwise I'll leave you to it. Cheers.
Price:
$2450 USD
(one time)
An optional 3 month implementation sprint is available from $1500/month.
If you’re not sure whether this is for you, drop us an email at questions@wpspeedfix.com or complete our free audit form on our homepage and include some detail on your SEO goals
