Most SEO agencies over complicate SEO and drown customers in reports, data and jargon.
A fundamental concept we try and get our SEO Audit customers to understand is that SEO is simple, but not obvious.
In this post we’ll share one of the most simple ways too boost phone calls or phone leads from your website. Click play on the video below to see a detailed walk through and more of the background on this concept.
If phone calls are important to you, add the phone number to your title tag and meta description
Add your phone number to your title tag and meta description and you’ll typically see an increase in CTR (click through rate) and call volume.
A bonus here is that the phone number in the meta description will become a click to call number and often you’ll generate calls/leads directly from the search results.
This optimization is very closely related to meta description CTR optimization – we talk about this in more detail in our post on How To Write A Meta Description.
Why This Simple Tactic Works
Most businesses hide their contact info behind a “Contact Us” page. By bringing your phone number front and center in Google search results, you gain three immediate advantages:
Local SEO Boost: Having your NAP (Name, Address, Phone Number) data appear right in the search results can help reinforce your local relevance, potentially boosting your rankings in both the “Map Pack” and organic results.
Increased Click-Through Rate (CTR): Even if users don’t call immediately, having a phone number acts as a massive “Trust Signal.” It makes your business look established and accessible compared to competitors who only show text. If you’re operating in a market with bigger players, adding a 800 free call style number can make your brand or business feel bigger and more serious in the search results.
Direct Calls from Search: On mobile devices, a phone number in the Meta Description often becomes a “click-to-call” link. This allows potential customers to reach you without even visiting your website.
Some Caveats & Things To Be Mindful Of
This will generate leads from the search results so if you’re using call tracking be mindful of this. The solution is usually to ensure the number you use is tracked in your phone tracking tool.
Also be aware that if your website relies on visits, for example an affiliate site, then this may be something you want to avoid as it may reduce affiliate clicks.