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Most Google review widgets are invisible to AI crawlers. How to add Google reviews to your website properly, test your widget, and build a reviews page that works.

Google is quietly testing a program that pays publishers when their content shapes AI Overviews and AI Mode answers. Here is what it means for your robots.txt and Search Console setup, plus what to make of the September ranking wobble.

Google Search Console now shows which of your pages are being cited in AI answers. Here is what the new report does and doesn’t tell you, plus a heads up on a WordPress 7.1 and WP Rocket fatal error.

OpenAI has opened ChatGPT ads to all advertisers, and Google Search Console can now connect your Instagram, TikTok, X and YouTube accounts. What we are seeing from early tests and why you should connect your accounts this week.

ChatGPT runs on Bing, AI search answers very specific questions, and most sites are not set up for either. Here is what we are doing for our own business and for clients to get surfaced in AI results.

WordPress 7.0 shipped with AI integrations and a WooCommerce MCP, and Google rolled out intelligent search the same week. Here is what we are seeing on customer sites and why Open Graph images matter more than ever.

To be blunt, most articles on the web written about reducing TTFB are complete garbage and written by content writers …

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In This Post We Walk You Through The BEST FlyingPress Plugin Settings For Site Speed, Reliability & Passing Core Web Vitals

After optimizing over 5,000 WordPress websites, we’ve tested just about every caching and speed optimization plugin out there. In this …

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Getting WP Rocket settings right can make a massive difference to your site’s performance. But with so many options, it’s …

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Most SEO agencies over complicate SEO and drown customers in reports, data and jargon. A fundamental concept we try and …

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Content dated for last year loses rankings and clicks as soon as the calendar ticks over. Here is a five minute way to find it and what to do with it.

Whitespark’s 2026 Local Search Ranking Factors report is out. Reviews and listing activity keep climbing in importance, and a strong Google Maps listing is still one of the best free ways to own your brand search results.

We often see people spend weeks or even months on website speed optimization chasing that 100 score in Pagespeed Insights …

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Last week AWS (Amazon Web Services) had a prolonged outage which took out half the big apps on the internet …

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In this post I wanted to talk about something that’s super boring, commonly overlooked but can make a huge difference …

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We’ve been seeing a rise in customers with spam WooCommerce orders coming through their site. These aren’t just a nuisance, …

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This post first appeared in our email newsletter a couple of years ago – click here to subscribe so you …

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The DOJ trial documents confirm what we have been telling audit clients for years: clicks, CTR and user engagement matter as much as backlinks. Here is what to do about it.

In this video we’re going to talk through the WooCommerce caching and speed optimization plugins we recommend and why. We’ve …

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Organic CTR has collapsed even where rankings have not moved. If search matters to your business, it is time to pay up. Here is how we are doing it, and the tools we use.

An ESSENTIAL concept to understand with speed is the difference between lab data (or synthetic testing) versus field data. This …

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I want to share an SEO concept we call “secondary homepage” that we created 10+ years ago when Google first …

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If you’re using WooCommerce for your online store, you’ll eventually run into one of many possible speed and performance issues. …

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FCP stands for First Contentful Paint. Without getting too deep into tech stuff, it’s the time at which the first …

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Logged-in WordPress users (admins, editors, customers) bypass page caching by default. These sessions can be 2–5x slower than cached views …

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In this post we’re breaking down the error or warning in Google Search Console titled “Duplicate without user selected canonical” …

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In this post we’re going to dig into the Google Search Console error or warning titled “Not Found (404)” under …

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If you’re on this page you’re no doubt familiar with Google Search Console. In our SEO Audits we do a …

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If you’ve run a Google Pagespeed Insights test you’ll likely have seen a message “Reduce the impact of third-party code”, …

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A slow WordPress admin backend can be super frustrating. If you or your team are spending a lot of time …

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This post first appeared in our newsletter in early 2024, click here to see the original and to subscribe With …

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This post first appeared in our newsletter in early 2024 – click here to subscribe and see the original post. …

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This content first appeared in our newsletter in early 2025. Here I’ll share another high power (free) backlink that we’ve …

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If you run a WooCommerce site, you know how frustrating a slow backend can be. Managing orders and products becomes …

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Having a slow WordPress site is the leading cause of high bounce rates, decreased user engagement, and poor search engine …

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Whether you are a small business owner or a large enterprise, one of the key factors for success is ensuring …

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For many e-commerce stores, a slow WooCommerce checkout process is the primary cause of high cart abandonment rates and lost …

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In March 2024, Google rolled out a new metric that has become crucial for website performance and SEO: Interaction To …

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Most sites are leaking free traffic through two basics almost nobody checks: open graph images and meta descriptions written for click through rate. Here is how to find and fix both in an afternoon.

You already know site speed is super important for e-commerce conversion rates. In this post we share the fastest Shopify …

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In this NitroPack review we share our thoughts on NitroPack, Pros, Cons, Gotchas & something quite surprising about their own website speed.

Google has announced that site speed is an official part of their algorithm. This means that if your website takes …

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The DIY Guide to Speeding Up Your Slow WordPress Website Do you have a slow WordPress website? Well, you’re not …

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Most people fix a slow WordPress site the wrong way. They install another plugin, change a few settings they read …

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Over the years, we’ve helped over 4000 businesses speed up their WordPress sites. Using that experience and our knowledge, we’ve …

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TBT, or Total Blocking Time, represents the amount of time a page is blocked from responding to visitors’ inputs, such …

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In this post we share alternatives to using NitroPack for site speed optimization.

When testing your site page’s performance with Google Pagespeed Insights, you might encounter this “Avoid Enormous Network Payload” warning which essentially means your pages are too FAT!

In this post we show you how to fix this problem and reduce page sizes which is technically called “page weight”

LCP or Largest Contentful Paint, is a core web vitals metric that represents the time needed for the biggest part of the webpage to appear in the visitor’s browser.

In this post, we share the techniques for improving LCP time that we’ve developed after optimizing over 4000 sites. 

Every day, we get lots of messages from website owners and admins asking us what Cloudflare actually is, what are …

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In this post, we’re going to break down and share how we optimize the WordPress database and database queries when …

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We get asked about how to optimize WordPress speed without plugins more often than you’d expect. And there are valid …

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Site speed is crucial for a good user experience. Given that slow site speeds can frustrate and deter potential return …

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You know it yourself, a slow website experience sucks! You already know yourself that site speed and page load times …

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We’re massive fans of Cloudflare and deploy it as part of our speed optimization services. Cloudflare has an amazing range …

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We get emails every day from website owners telling us their site is fast but slow on mobile. Nine time …

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Before we started, a few important points to note about Bluehost: Let’s be honest – they’re not a great quality …

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GoDaddy is pretty much everywhere and a very popular choice for website novices BUT Godaddy is actually not great in …

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IMPORTANT REMARK ABOUT HOSTGATOR: Before we kick it off with our step-to-step guide on how to fix slow Hostgator websites, …

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Woocommerce can be rather demanding in terms of performance requirements, particularly when it comes to larger Woo sites which are …

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Over the years we’ve used nearly a dozen different image compression tools and tried nearly every tool out there. If …

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Cloudflare now enforces two factor or two step authentication on all accounts. This means you can no longer share a …

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The logons we need are a WordPress administrator level password, FTP or Cpanel access and domain registrar logon for your …

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Our speed testing tool of choice is Pingdom – tools.pingdom.com Pingdom gives us the actual load speed which is what …

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Our Speed Fix service covers a single site, if you need help with more than 1 site you can adjust …

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Our free Core Web Vitals report can email you a site-wide speed summary every month. Here is how to clone it into your own Looker Studio account and how to read the TTFB and device tabs.

Google is crawling sites more aggressively than ever and Search Console is full of errors most owners never look at. Canonical problems in particular can hold back an entire site.

Google, Microsoft and the other big email players now reject or junk email from domains without correct SPF, DKIM and DMARC records. Here is what each record does and how to check yours.

Most of the sites we audit are missing basic SEO fundamentals or carrying site-wide errors that quietly hurt speed and rankings for years. Here is how to find them in about 90 seconds.

Apple Maps business pages are indexable by Google and carry a lot of weight. Here is the process we use to claim the listing, get it indexed and turn it into a backlink.

Everyone chasing a Core Web Vitals score misses the obvious: a site that is down has a speed of zero. Here is why reliability drives most of the SEO wins credited to speed, and two simple things to do about it.

The leaked Google Search API documents confirmed things we have been telling customers for years. Here are three findings and a simple action step for each.

Most agencies drown customers in reports and jargon. These four simple, not obvious tactics can have a dramatic impact on rankings and SEO traffic.

The Speculative Loading plugin from the WordPress Performance Team background loads linked pages so the next click feels instant. It is free, rock solid, and dangerous on cheap hosting.

Google’s Core Web Vitals data is a 28-day site-wide average, which makes it useless for checking whether a fix worked or catching a new speed problem. Per-session tracking solves this.

Three tools worth a look: Rankmath’s free Instant Indexing plugin, why we recommend switching from Yoast to Rankmath, and a plugin that syncs WooCommerce products to your Google Maps listing.